Expo Engagement That Converts
At the American Public Health Association Expo, RTI International aimed to enhance its organization’s visibility and engage attendees in meaningful conversations. To achieve this, an exhibit booth was designed that invited participants to test their knowledge through an interactive iPad trivia game. Covering six vital topics—including Substance Use and Misuse, HIV: Prevention and Treatment, Women’s Health, Military Health, Chronic Disease, and Global and Environmental Health—the game sparked lively discussions and encouraged attendees to delve deeper into these important public health areas. Accompanying the iPad game was a compelling print piece that complemented the interactive experience. The collective efforts resulted in over 850 leads and leaving a lasting impression of RTI International’s commitment to advancing public health.
