Elevating the Everyday Mat
We Sell Mats offers practical flooring solutions, but practical doesn’t have to look plain. EyeForty partnered with Bell & Porter to serve as the creative production arm for We Sell Mats, delivering fresh assets for every monthly campaign.
From “New Year, New You” to “Back to School,” the work combined high-volume digital production with quarterly on-location shoots to capture authentic product use. The result was a library of original photography that became the foundation for cohesive campaigns across Shopify, Klaviyo email flows, and social media, keeping the brand’s digital presence fresh, relevant, and visually unified.
Quarterly Photoshoots That Elevated the Brand
On-location shoots captured authentic product use in real environments. The lifestyle imagery elevated the brand and established a visual tone that carried through every campaign.
Photoshop-based color swapping turned one photoshoot into a full library of on-brand mat variations:
A Homepage Built to Sell and Tell a Story
The redesigned homepage was built around authentic lifestyle photography, cleaner navigation, and a modern palette inspired by the product line.
Monthly Campaign Creative
Original photography paired with clean design brought each campaign to life. The visuals showed the product in real-world use, informed customers about offers, and helped drive sales across every channel.
